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The Evolution to Content Management - Omni-Channel Experience Delivery
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"The Evolution to Content Management - Omni-Channel Experience Delivery"

The biggest disruptor for content management is the need to support omnichannel content delivery.

A next-generation content management system provides the best of both worlds--a unified platform that supports both web-based and non-web experiences. This Q&A with the IDC VP of Content & Digital Media Technologies discusses critical issues around headless and hybrid content delivery.

Brands must engage their customers with personalised and dynamic experiences via an ever-growing array of digital touchpoints, while maintaining a secure and compliant environment. Web content management systems must evolve to meet the needs of the diverse teams involved.

Questions addressed include:

  1. What is the biggest trend or disruptor in the content management space today?
  2. How do you anticipate content management evolving in response to growing omnichannel requirements?
  3. What would a next-generation content management solution look like?
  4. What should marketing and IT leaders ask of their vendors to ensure their content management investments can meet omnichannel / connected experience needs?

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