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Quantifying the Value of Snap Advertising
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"Quantifying the Value of Snap Advertising"

186 million people use Snapchat every day -- and they’re deeply engaged with it, sending 3 BILLION Snaps a day. If your brand isn’t getting in on the action, it’s time to think about incorporating Snap Advertising into your marketing mix. Sponsored by Nielsen.

Snap allows advertisers across all industries an opportunity to engage a unique, highly engaged audience in the most innovative of ways. But where to begin? And how to show ROI on the platform?

Check out this guide for all the know-how you need. You’ll learn about:

  • Measuring the impact of Snap Advertising
  • Best practices for incorporating Snap Advertising in a Marketing Mix Model
  • How Snap & Nielsen measure the impact of Snap Advertising
  • Key findings from a Marketing Mix Model case study in the beer category

Offered Free by: MarketingProfs, LLC
See All Resources from: MarketingProfs, LLC


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