"2019 State of B2B Content Consumption and Demand Report for Marketers"
An exclusive dive into actionable first-party data from thousands of real campaigns based upon 12 months of consumption activity across the NetLine network.
Analyzing over 4 million downloads and hundreds of raw data points, B2B marketers get a deep dive into a holistic view for strategic content marketing and campaign optimization. This report harnesses in-depth research with actionable takeaways, equipping marketers with the tools to drive meaningful engagements with downstream impacts on pipeline.
This year, we've layered analytical insights with buyer-engagement behavior, resulting in powerful approaches to target influencers and decision makers. Focusing on top pain-points for B2B marketers, NetLine's analyses cover cross-sections of the total audience formatted into four priority areas for building a successful strategy:
By the People
By the Company
By the Industry
How to humanize with data
Marketers will be able to take advantage of actionable take aways, such as:
Content consumption gap is shrinking! In a major reversal from prior years’ data, almost all job levels took less time to consume content they requested. C-level saw an 11% improvement in time before opening their requested content Executive VPs saw a 25% improvement.
Of the over 4 million downloads across our network, 64% of the total audience are job levels of manager and above. That’s a lot of influence!
The 2019 Content Consumption and Demand Report for Marketers unpacks first-party data from real professionals consuming real content across the leading and largest B2B buyer engagement network. Optimize your 2019 marketing strategy with revenue-driving data.